Building Leads Through Happy Customers
Expanding your customer base is an expensive yet necessary aspect of business growth. In an age where information about your product or service is readily available online, it’s more crucial than ever to keep your customers happy and use your (hopefully) glowing reputation to enhance your retention rate, foster brand loyalty, and consistently build your lead count.
Ask yourself: how happy are your customers? While contentment with your product or service isn’t always an easy sentiment to gauge, there are a few key indicators and strategies that can help you assess where your business stands in the eyes of the consumer. If there is any room for improvement, you’ll be able to pinpoint the changes needed to raise the bar and keep your customers satisfied.
Continue reading below for a look at Weed Man’s top strategies for building leads through happy customers.
Take a look at your referral numbers. Referrals are an excellent indicator of client satisfaction; after all, no one’s going to recommend your company to a friend or family member if they don’t love what you do. How many customer referrals does your company receive in a fiscal year? If you aren’t sure, it’s time to get tracking. Word of mouth recommendations – many of which are not actually done via spoken word these days – are one of the most cost-effective ways to build leads. If you are keeping an official referral count but aren’t where you’d like to be numbers-wise, it may be time to readjust your referral strategy. It often comes down to something as simple as making the ask more often – i.e. “Do you have anyone in mind who would benefit from our product/service?”
Survey your customers. If you’d like to take an in-depth look at what your customers like and don’t like about your business, consider distributing a customer satisfaction survey. As a general rule, these allow recipients to rate your product or service using a specific set of criteria, such as a numerical scale (e.g. 1-5) or a language assessment (e.g. good, bad, very bad, etc). These surveys typically feature multiple questions and/or indicator groups so that you can easily assess how your business is performing across various categories , including cost of your product or service, quality of your product or service, and level of after-market support. Survey responses can help you get into the nitty gritty and really analyze your business’s strengths and weaknesses. As a result, you’ll be able to spend your time and dollars where they matter the most, increasing customer satisfaction in the process.
Monitor company reviews.
Online reviews can make or break your business. The good news? Negative feedback on sites like Yelp, Google, and Facebook doesn’t mean your company is doomed. In fact, what truly matters is how you respond to those reviews
. Let’s face it, ignoring complaints about your product or service isn’t going to make them disappear – nor is it going to solve any underlying issues. Instead of shying away from angry customers, embrace their commentary as an opportunity to learn and grow. Always
respond to public postings or messages, as the manner in which you address customer concerns can greatly sway a prospective buyer’s decision. If your company comes across as helpful and willing to make things right, you may impress someone who is on the hunt for good customer service.
If you are interested in learning more about Weed Man franchise opportunities in your area, call us today at 1-888-321-9333.