Building a positive reputation for your business takes time, dedication, and a willingness to follow through on each and every promise you make to your clients. At Weed Man, we are guided by our “Promises Kept” philosophy – when we guarantee a customer a healthier, better-looking lawn, we won’t stop until it’s just right. As a result, we’ve managed to maintain one of the highest customer retention rates in our industry and have thousands of happy customers who renew with us year over year.
If you’re a business owner looking for the quickest, surest way to create customers for life, we’ve got the answer: keep your promises and always, always, always follow through. Here are a few tips to help keep you from leading your customers astray:
Be careful what you promise. It takes a long time to build brand loyalty and only a few seconds to destroy it. Resist the urge to make promises that you can’t – or don’t intend to – keep. Many businesses make the mistake of promising something to a prospective client in order to secure a sale, yet will continuously come up short when push comes to shove. Remember: if you can’t keep your word, you won’t be able to keep your customers either.
Exceed customers’ expectations. Instead of breaking promises and under-delivering, make it your #1 goal to rise above the pack and prove to your customers that you’ll follow through and provide a higher level of service than your competitors. This can be achieved by simple, cost-effective solutions, such as always showing up on time and providing a courtesy call a day or two in advance to let a customer know exactly when you will be visiting his or her home.
Don’t take the easy way out. Following through doesn’t mean checking a bunch of invisible boxes. It means delivering on your promises the right way – in an honest, thorough manner that will reflect positively on your brand. If you promise to clean up after performing a service, for example, consider whether or not doing a quick sweep really constitutes as “cleaning up.” You want to impress your customers so much that they come back to you over and over again.
Put yourself in your customers’ shoes. You’re not just a business owner – you’re a consumer, too. Put yourself in your customers’ shoes and assess whether or not your company has succeeded on following through with its promises and guarantees. Be honest with yourself. If you’re not impressed with your own company, how can you expect your customers to be? Although it may be a harsh awakening, a new perspective may be exactly what you need to get your priorities in order and start impressing your clients.
Achieving top-of-the-line customer service is more of an art than a science, but it is attainable. Follow through on your promises and show your customers that you are a dependable business that believes in the power of a promise. Results will surely follow.
If you are interested in learning more about Weed Man franchise opportunities in your area, call us today at 1-888-321-9333.