Creating and Sharing the Vision
If you’re a business owner – whether small or large – you likely have a vision for your company (and if you don’t, it’s time to develop one!). Having a vision is a powerful thing. Not only does it provide you with a strong sense of purpose, it also pushes you to address some of the biggest questions you will need to answer in order to succeed. Some of these may include:
Where are we going?
While your vision isn’t your strategic plan, it should focus in on what you want to achieve. You can plan and budget all you want, but you need to have an idea of where you’d like to be at the end of the day…or, at the very least, in ten years’ time.
Picture a road map. All of the possible routes, turns and shortcuts are irrelevant if you do not have an end destination in mind.
Do people care what we do?
As a business owner, you need people to be on your side – the public, your customers and your team. In order to accomplish this, you must feel strongly about your vision and inspire those around you to adopt the same mentality. The more people on board, the more powerful the vision.
Let’s pretend you’re the owner of a bakery, and you envision expanding by opening a cupcake shop in an up-and-coming neighborhood within the next two years. You picture long lineups and frequent orders. People will love your cupcakes for their taste and natural ingredients. In order for this to be a viable goal, you will need to have a demand for your product, people who want to work for you, and citizens who appreciate your presence in their community. Simply put, you need people to care about what you do in order for you to succeed.
How do our employees feel about their roles and the business at large?
The answer to this question will depend heavily on how effectively you share your vision with those around you. Do your employees know what they’re working so hard for when it really comes down to it? Do they share your passion and work ethic, knowing that in the end their efforts will be appreciated and “worth it”? An effective, achievable vision is one that is inspiring for both you and your employees. It should be the reason you feel motivated to get out of bed in the morning and head in to work. If everyone shares a common belief in achieving an end goal, and works hard to accomplish said goal, then your company is likely on the path to success.
If your vision isn’t where you’d like it to be, sit down with a pen and paper and jot down what you’d like to accomplish in the next 1, 5, and 10 years. Share the results with everyone on your team, and let them know how vital they have been and will continue to be in achieving your vision.
As a business owner, you are very much the coach of a team. Guide your team by effectively sharing the vision each and every chance you get – you’ll certainly find that a little inspiration goes a long way.
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