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Digital Strategy: Part One

How to Create Engaging Content

If you are a business owner or manager, it’s likely you have had your hand in creating content for your website, blog, emails or consumer newsletters. Sometimes it can be difficult coming up with things to write about and keeping the material engaging and interesting at the same time. Weed Man Franchise is to the rescue, with this week’s article: How to Create Engaging Content, providing you with tips and tricks for crafting content your audience will care about.

Target Your Audience: Write for people who are going to read. What’s the demographic of your customer? Use that information to your advantage! Effectively targeting the right readers can be tricky, but writing in the tone of your consumer is a great place to start. If you’re not sure where to look to find these people, visit your competitors’ social media profiles and target their followers, see what posts are getting the most traction and get inspiration for your own editorial calendar.

Be Real: Of course, it’s important to keep in mind that you are writing on behalf of a business, but at the same time, it’s also imperative that you’re relatable. Don’t be too formal in your choice of words or topics; instead, pertain to your readers and make your content fun and easy to read. The more ‘human’ you sound, the more captivating your content will be.

Create Headlines That Garner Results: Make your content ‘clickable.’ You want your customers and potential customers to see your latest article or subject line and want to read more, captivate your audience using words. Give yourself options – write several versions until you find one that pops. Use interesting adjectives and use words like ‘what,’ ‘why,’ ‘how’ or ‘when’ and write with purpose. You’ve got this!

Use Contests or Promotions to Gain Followers: Who doesn’t love a good discount, or even better, winning something for free? It doesn’t need to be anything extravagant in order to get customers engaged. When creating a contest or promotional offer, be sure to refer back to Tip #1 and target the correct people. There’s no sense in offering a senior’s discount if your main customers are young people, for instance. Have fun with it and watch your followers grow!

Make it Visually Appealing: Whether it be a YouTube video, a captivating photo or data shown on an infographic, adding visuals to content will up the chances of readability drastically. If you don’t have access to a stock photo library, there are many free resources online you can take advantage of, such as unsplash.com or pexels.com. Want to create your own, customized visuals? No problem! Try Canva: Amazingly Simple Graphic Design Software. For more information on creating visually appealing contest, tay tuned later this month for How to Build an Image Database You’ll Actually Use.
If you’re interested in learning more about franchise opportunities with Weed Man, call us today at 1-888-321-9333.