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Digital Strategy: Part Two

How to Build an Image Database You'll Actually Use

As a business owner or manager, it’s important to have an approved, vibrant and powerful image database. Pictures provoke reaction and according to HubSpot, colored visuals increase viewer’s willingness to read an article by 80%. Also, if a relevant image is included in a piece of content, they are 55% more likely to retain the information. And lastly, content with effective imagery gets 94% more views than content without relevant photos. The power of an image is pretty unbelievable!

Saying this, if you don’t already have an image database accessible to your employees, it’s time to start! And Weed Man is here to help. Here’s all you need to know for How to Build an Image Database You’ll Actually Use.

What is an image database?

An effective image database is a collection of images that have a general theme, relevant to your company or typical content topics. These databases help enforce brand standards, ensuring approved photography is being used across the board.

Where do I start?

There are many things you should consider when starting to build your image database.
  1. First off, it will be a big job, so consider recruiting another employee or two to help you in managing the project. This is critical, as your database should constantly be evolving, keeping up with industry trends and updating imagery so existing photos aren’t overused.
  2. Re-name the files. If the photos you decide to include were uploaded from a digital camera or from a stock photo website, such as, they will likely have very generic file names. Creating a new name that is relevant to the content of the photo will make it easier when employees are doing a search for something specific.
  3. Use the highest resolution you can find. If you’re downloading from a stock image website and you have the option to purchase a small or extra-large photo, always go for the bigger one. The resolution and clarity of the image will be better and therefore more professional and you can always size it down in Photoshop later on, if necessary.
  4. Share your brand guidelines. If you have written guidelines, share them with your employees to ensure that all of your staff knows how to properly represent your brand. This will help with brand consistency. If you do not currently have brand guidelines, strongly consider creating some.
  5. Once you’ve found a reasonable amount of photos and are ready to share them with the rest of your employees, don’t forget to upload them to a drive or cloud system, so everyone has access at any time.
  6. Lastly, if you’re interested in monitoring which type of photos are used most, consider tracking downloads and embeds for each image. This will allow you to learn which images are creating the most value for your business.
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