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HomeBusiness InsightsRewarding Your Customers: Part Four

Rewarding Your Customers: Part Four

Is It Affordable?

Many companies have, at one point or another, considered adding a loyaltyprogram to their business offerings. More often than not, cost is a major deterrent, as businesses are forced to predict whether the rewards they offer to customers will end up costing them in the long run.

The question is: if you reward an existing customer's loyalty with a discount on your product or service, and that customer would have been willing to pay full price before your loyalty program became part of the equation, are you really coming out ahead? In this scenario, the answer is a clear-cut no. However, it is important to consider factors like customer retention and new prospects – particularly individuals who have not yet chosen or even heard of your company. Loyalty programs can act as a key differentiator, helping to set your business apart from your competitors and increase your bottom line in the process.

Loyalty Programs: Why They Are Affordable
  • Easy to establish – loyalty programs often use less time and resources to plan and implement than other large-scale brand differentiators.
  • Your program doesn’t necessarily need to provide huge rewards or savings, especially if your competitors do not offer similar incentives. Something is always better than nothing.
  • If reward levels directly correlate with dollars spent, consumers may be swayed to spend higher amounts per purchase.
  • A tiered system can help keep your rewards program more cost-effective while enhancing retention and brand loyalty.
  • A loyalty program and/or card can help you track your customers' buying patterns better, allowing you to target future marketing campaigns accordingly.
If you haven’t done so already, consider implementing a loyalty or rewards program within your business. If your competitors haven’t made the move toward customer rewards, establishing a unique offering in a highly competitive, ever-changing market could be the difference maker for your profit margins.

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