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Developing an Audience: Part Three

Direct marketing is precisely what it sounds like – reaching out to customers and prospects directly in an effort to sell a product or service. Weed Man evaluates the various types of direct marketing and how it plays a role in the success of any small business. 

Developing an Audience: Part Two

Internet marketing is a must have in today’s computer-centric world. From social media to SEO and SEM, Weed Man explains the strategy and provides several examples of how to utilize the Internet effectively when marketing your small business. 

Developing an Audience: Part One

Guerilla marketing is a low-cost advertising technique that uses creative strategies to attract customers. Weed Man examines the benefits of guerilla marketing and how it can be effective in today’s marketplace. 

Sponsorships to Help Improve Your Business: Part Four

The sponsor/sponsee relationship is often mutually beneficial. If you are considering entering into a sponsorship agreement with a local team, there are many brand factors to consider for maximizing exposure. 

Sponsorships to Help Improve Your Business: Part Three

Before you proceed with a sports or event sponsorship arrangement, there are many factors to take into consideration – from budget to publicity to your business’s reputation. 

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