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Why Lawn Care?

A Growing Industry

Simply put, lawn care is a lucrative business. Year after year, research shows a significant increase in the use of professional lawn and landscape services by American homeowners. While growth of the green industry has been fueled by expansion of the housing market over the last several years, demographic trends indicate growth that will extend beyond the housing boom, with an increasingly greater percentage of homeowners hiring a professional lawn and landscape maintenance company. 

  • Across the U.S., the professional green industry represents more than $67 billion annually.

  • 18-19% of all homeowners will use a lawn care company this year alone.

  • Lawn care is perceived as a low-cost service with high value that enhances both property value and pride of ownership.

Lawn care services continue to be a desired service by dual-income families, maturing baby boomers, and consumers who are choosing to vacation at home. Across all of these demographics, consumers understand the value of a healthy-looking lawn and landscape and enjoy the tranquility that a lush, green lawn can provide.

Recurring Revenues 

A well-run lawn care company can count on the vast majority of its customers automatically renewing each year (Weed Man franchisees enjoy a 75-80% average renewal rate). This brings in recurring revenues and allows the company to focus marketing efforts on net growth rather than repeat sales. As a Weed Man franchisee, you’ll always be building on a growing database of renewing customers, creating equity and amassing wealth in the process. 

Economic Stability

With the average annual cost of service around $400 per year, lawn care is a small slice of the consumer’s disposable income and one of the last budget items to be cut when belt-tightening is necessary. While nothing is recession-proof, many of our companies have flourished during recessions. Also shielding lawn care from exposure to recession is its high perceived value as a low-cost service that enhances both property values and curb appeal.